A Hard Look Into the Ethics of Racial Ad Targeting of Fast Food.

McDonald’s $1, $2, $3 Dollar Menu Commercial

Introduction:

Fast food advertisements in the 1960s and 1970s are inconsistent with the ads you see today on your phone and on TV. Due to the increasing usage of highways, fast food chains and restaurants began to flourish in the 1960s (Diamond). During the 1970s the demand for fast food increased as women who were previously home cooks began to enter the workforce for the first time. Fast food advertisements during this time centered on white families and appealed to parents looking for an easy and enjoyable…

Adrienne Lambert

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